Behind the scenes at

I’m not very Internet savvy. I don’t know the difference between SEO and SEM nor do I care to know. I used to check my analytics, but I honestly don’t care to anymore. I did stumble across some website stats while I was googling myself (Oh, come on–don’t tell me you’ve never done that) and was pretty shocked at the number of estimated daily page views this blog receives. HELLO LURKERS!

I write this blog because I enjoy writing it and I’m hoping that on any given day, some people will enjoy reading it. I’ve never given much thought to placing ads on this site, although I will promote people and/or products I believe in.

Last week I received an email from a digital marketing firm (whatever that is) asking if I’d be interested in placing a small, text-based ad on my site. I’ve received requests like this before and simply deleted them, but for whatever reason, I replied back saying that I might be interested, depending on the size of the ad and what they were advertising. After a couple of emails back and forth and reading the terms and conditions of the ad, I realized that the “small text ad” was a backlink. What’s a backlink? Glad you asked:

A backlink is a link coming from another website to your own. The number and quality of backlinks that your site has can affect your search engine optimization efforts, as some search engines provide significant weight to the backlinks of a site. (Source:

I use backlinks all the time. Whether it’s to link back to a previous post I’ve written or to provide a link back to another site I’ve referenced in a blog post. But that’s different. I make it clear (at least I hope I do) that if you click on the link it’s going to take you exactly where you expect to go. And based on the sample copy they provided me, that’s not exactly how these backlinks work. In exchange for a set payment to me (which, under the terms and conditions of the agreement, I would not be allowed to tell you about), I would write a blog post and place a backlink back to their client’s sight within the body of the text. So, it might look something like this:

Child of the 80’s

image courtesy of

My formative years of junior high and high school were spent in the late 70’s to mid 80’s. Musically speaking, it was the best of times, it was the worst of times. It was a time when MTV and VH1 actually played music videos instead of mind numbing, soul sucking reality television 24-7. It was the era of the Go-go’s, the B-52’s, Peter Gabriel and Rick Astley. Good times, bad times. You know I’ve had my share.

See what I did there? If you clicked on “Rick Astley”, you got Rick-rolled. And that’s essentially what I think these hidden text ads are equivalent to. They’re inherently dishonest, and I just can’t have ads like that on my blog no matter how much they’re offering to pay me for the space. When I expressed my reservations about these type of ads, their response was to offer me more money.

Long story short, they will not be placing ads on this site now or ever. I appreciate that you take time out of your busy days to visit this silly little blog, and the least I can do to show my appreciation is to be upfront about what you’re going to find here. In the words of Rick Astley, Never gonna give you up, never go let you down, never gonna run around and desert you. Never gonna make you cry, never gonna say goodbye. Never gonna tell a lie and hurt you.

image courtesy of

If I ever DO run ads on this site, they will be for products or services I unequivocally stand behind and support like New Blog Hosting or SwitchFlops by Lindsay Phillips (who currently does not advertise on this site, but call me, we’ll talk. I love me a good flip flop.)

« « Previous Post: The envelope | Next Post: Stubborn Love » »

10 Responses to “Behind the scenes at”

  1. jake February 28, 2012 at 9:24 pm #

    Your integrity is one of your best features, because it’s so… “I don’t give a fat freaking crap” manner. It’s what makes me enjoy reading your writing. It’s seriously hilarious and respectable.

    • katdish February 29, 2012 at 8:19 am #

      “I don’t give a fat freaking crap” manner? Yes, I suppose that’s an accurate statement. And thanks for the encouragement, friend.

  2. Heather Sunseri February 29, 2012 at 8:14 am #

    Great info, Kat.(You know I love calling you that, right? It’s like we’ve been friends since pre-K, and I’m the only one who’s allowed to call you that.)

    Seriously, I think that’s a good policy to have – only run ads on your site for products you can stand behind.

    Your “ad” for SwitchFlops has me longing for flip-flop weather. So excited for warm weather. And I am so rambling today. Bye!

    • katdish February 29, 2012 at 8:18 am #

      Ha! A few people call me Kat. It’s a short list, but you’re welcome to call me that. Flip flop weather around here is mostly year round. (For me, anyway)

      • Jason Stasyszen February 29, 2012 at 2:55 pm #

        Uh oh, I call you, Kat. I hope you don’t grit your teeth and utter a “why I oughtta” every time I do. 🙂 (or every time I use an emoticon)

        By the way, I have no idea what switch flops are…

        • katdish March 1, 2012 at 9:00 am #

          Oh, Jason. You’re welcome to call me Kat. And I know my friends only use emoticons on my blog to annoy me.

  3. Simply Darlene February 29, 2012 at 10:43 am #

    i am so upset
    that i didn’t invent
    the SwitchFlops

    i coulda used the money
    to buy me some
    (i mean CDs)

    or maybe
    country crooner
    if i pleased

    most likely that’s
    the way i’d go
    cuz i’m a hick
    girl from by
    to my toes

    (i don’t know what came over me up there)


    • katdish February 29, 2012 at 2:22 pm #

      Those flip flops are the bomb. Although I’m guessing flip flop season is rather short in your neck of the woods.

      • Simply Darlene February 29, 2012 at 7:59 pm #

        Yeah, yeah, it is, but I wear ’em inside year ’round cause this concrete floor is cold on bare toes.

        And I’m thinking about that image. Do you reckon the same woman has perfect toes AND fingers or that the ad utilized two different models? I wonder. Aren’t you glad I’m not an annoying blurker so you can hear me thinking?


  4. Monica Sharman March 2, 2012 at 10:26 pm #

    Integrity all over this. I like it.

    P.S. Where I come from, flip flops are just “slippers.” 🙂

Leave a Reply:

Gravatar Image

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>