I’ve had an ongoing conversation with a good friend of mine about the benefits of blogs, Facebook, Twitter and other forms of social media. Not surprisingly, I am a proponent of most forms of social media. Love it or hate it, it is my belief that electronic media will continue to be the leading source for news and information sharing for the foreseeable future. And while there are aspects of this phenomenon that are downright annoying, as it stands, the potential benefits far outweigh the drawbacks.

I started following @unmarketing (aka Scott Stratten, President of on Twitter after reading an RT from someone else I was following, and while I’m not easily impressed with so called “social media gurus” I will have to say unequivocally that this guy is, in my not so humble opinion, is a genius.

Here’s a bit of his bio from his website, Un-Marketing:

Scott Stratten is the President of He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.

Over 35,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 20 million users . His recent Tweet-a-thon raised over $16,000 for child hunger, in less than 12 hours.

He recently tweeted a link to his blog where I first viewed this video. I think it speaks for itself.

What do you think?

(I realize this video is on the small side. To view it full size, check it out HERE.

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