Offensive Superbowl Ad (?)
As I sat and watched the Superbowl Sunday night, I was leaning towards writing a post about long, flowing manes of hair down the backs of many of the players on both teams. Have you ever been annoyed by something but you don’t know why? That’s me and long haired football players. It just bugs me. Don’t ask me why. It just does…
But then I saw the following commercial:
After which I immediately tweeted: “Loved that Groupon commercial with Timothy Hutton.”
Oops. Apparently I was in the minority. Many people were expressing their outrage at the offensive ad. Really? Okay, I’ll concede it wasn’t the most politically correct ad I’ve ever seen, but I thought it was very effective. Why?
Because it caught me completely off guard. I was expecting one thing and got something completely different. Before I saw the ad, I’d never heard of Groupon.com nor had the plight of the Tibetan people been on my mind. The advertising executives who made that commercial not only made Groupon a recognizable name, but they also reminded us of the people of Tibet, who are occupied militarily by China. Whether you loved or hated the commercial, Tibet will be talked about around the water cooler Monday morning, and I have to think people will be more inclined to try and do something to ease the suffering there. As a matter of fact, if you want donate to The Tibet Fund which helps develop a youth-employment-and-economic-development initiative in refugee exile communities, you can do so here. (Sponsored by Groupon.com–go figure.)
Based upon all the negative comments the commercial is receiving on Twitter and YouTube, I think my favorable opinion of the ad will be an unpopular one. But I still stand by my previous statement: The ad was effective.
In a sea of negative comments on YouTube, this dissenting opinion stood out. I tend to agree:
Its pretty obvious that the whole idea of this was to get people to start talking about the issue of Tibet . It worked in a sense that most people wouldn’t even have noticed just what the hell was going until they heard about this ad. The People who created this are not idiots .you dont get very far in advertisement coming up with offensive ideas. (posted by ekobrotherthriller)
So, what do you think? Were you offended by the ad? Do you think it was effective? Do you think the ad helps or hurts the people of Tibet? Do you think we’ve become a culture of hypersensitivity looking for things to be offended by?